Art direction by: Soonduk Krebs

Date: 2013

About the project:

Christian Siriano is an American fashion designer who became the youngest winner of the reality show, Project Runway, after competing in its fourth season.

This fashion catalog categorizes seasonal collections by four of his favorite catchphrase praises: "fabulous, flawless, fierce, and ferosh." Each of these four sections of this catalog are carried through by the color scheme of each of these words. A minimalistic black and white background lets the bold colors of each collection stand out of every spread. The classy italic "f" pairs with a simple and elegant, sans serif that also adds, rather than distracts, from each fashion look.

Interior Spreads

Letting the fashion and personality lead:

Organizing the catalog around four distinct themes created a clear structure while giving each collection its own visual personality. Bold color coding, restrained black-and-white layouts, and carefully paired typography helped establish hierarchy and pacing without competing with the fashion photography.

Stay fierce, fabulous, and flawless.