Impact World Tour Video Campaign
Date: January 2016
About the client:
Since 1993, Impact World has hosted events at schools, arenas, and public spaces reaching to the heart of urban youth and speaking about modern social issues. Impact World toured in Kent and Sussex Counties in the state of Delaware in 2016. The organization consists of three performance teams: Global Xpression, a dance/skate collective; Team Xtreme, professional power lifters, body conditioners, and martial artists; and Island Breeze, traditional dancers from the Pacific Islands.
The creative challenge:
Looking to spark interest and draw audiences to Impact World's tour in Delaware, our team was tasked with advestising the events on local television, as well as video and social media advertising. Working with Impact World to gather footage from recent performances, I worked independently on all visual materials for the campaign. We wanted to express hip, high-paced energy for the video that would appeal to gradeschool-aged children and families with children.
Online Video
Impact World provided a large library of video footage from recent performances which was storyboarded and composited into this boldy colorful, high-energy promo video for the 2016 World Tour for Delaware. Using motion tracking and custom effects, text supers animated in time with and elevated the performers' movements. Color overlays distinguish the three unque perforamce team while also creating a cohesive identity for Impact as a whole.
Social Media
