Kristen DeFazio: Senior Designer & Art Director

Led creative strategy, art direction, and visual storytelling for Capital One’s Consumer Bank Creative team, developing integrated marketing campaigns across digital, motion, print, and experiential channels. Delivered customer-focused brand experiences and promotional marketing initiatives reaching tens of millions of prospective and existing customers while driving deposit growth.

Expertise & workflow efficiencies:

• Served as the team’s motion graphics and digital storytelling expert, incorporating animation, video, interactive digital experiences, and illustration systems into integrated campaigns that enhanced customer engagement across channels.

• Led monthly creative inspiration sessions and animation workshops to elevate team craft and knowledge sharing.

• Implemented an annual evergreen creative refresh cycle to combat in-market creative fatigue.

Developed yearly creative marketing strategies for a regional sales team, engaging literacy educators, school administrators, and district decision-makers through event campaigns, webinars, digital communications, print materials, and marketing collateral. Exceeded FY19 sales goal of $8.5 million with a 102% increase over FY18. Webinar attendance increased 73% from FY18 to FY19.

Achievements & workflow efficiencies:

• Built email marketing templates that improved campaign consistency and reduced production time across regional teams.

• Redesigned sales collateral that modernized the brand and strengthened marketing messaging targeting educators.

• Led department-wide digital folder and DAM reorganization to enhance workflow efficiencies.

• Led flex-time task force to address accommodation concerns, decreasing commute times and increasing performance.

• Facilitated training of new email marketing and video conferencing platforms.

Led creative strategy and execution for integrated marketing campaigns, brand identities, and production design across retail, CPG, healthcare, automotive, home improvement, and B2B clients including Meiji America, TENA US, and Troy Granite. Promoted to Head of Graphic Design after demonstrating strong creative execution, client communication, and leadership.

Expertise & achievements:

• Directed multi-channel marketing campaigns from concept through production across print, digital, web, and video.

• Designed production-ready marketing collateral, packaging, large-format graphics, and vehicle wraps while maintaining brand consistency across multiple client accounts and campaigns.

• Streamlined onboarding, asset management, and QA processes to improve production efficiency.

• Mentored interns and junior designers while collaborating with web, social, and account teams.

• Presented creative concepts and strategic recommendations to clients, earning stakeholder buy-in while strengthening long-term relationships and supporting business growth.

Tyler School of Art / Temple University, Philadelphia, PA

Golden Key International Honour Society

Dean’s List 2009-2013

Graduated May 2014