Kristen DeFazio: Senior Designer & Art Director

Provided design, channel expertise, and art direction for the Digital & Prospect/Consumer Bank Creative team within the Brand department. Implemented an annual evergreen creative refresh cycle to combat in-market creative fatigue. Art directed always-on and special offer campaigns for bank products targetting tens of millions of prospective customers with up to $1-billion in expected deposits per campaign.

Planned and designed monthly and yearly marketing strategies for regional sales team to promote brand awareness, products, and services to a B2B customer base. Marketing initiatives included in-person event promotion, facilitation of webinars, and creation of email campaigns. The regional sales team exceeded their FY19 target revenue goal of $8.5 million with an 102% increase over FY18.

Supervised and provided art direction for design interns, junior designers, and social media team members. Oversaw the development of creative projects including print, digital, video, social media, brand collateral, and logo & identity design. Directed the development and execution of creative strategies for national brand partners including Meiji America, TENA US, and Troy Granite.

Tyler School of Art / Temple University, Philadelphia, PA

Gold Key International Honor Society

Dean’s List

Class of 2014