Company: Capital One

Product: 360 Checking

Date: June 2017

About the client:

Meiji manufactures and distributes a variety of unique confectionery and snack products including HELLO PANDA™, YAN YAN™ and CHOCOROOMS®. Meiji America Inc. is the United States division that distributes Meiji products.

The creative ask:

For their 2017 Back to School campaign, Meiji America wanted to promote their products as the go-to snack for children's school lunches. After a highly successful branding campaign earlier in the year, in which we developed the slogan "Chocolate Fun with a Cracker Crunch," we continued to implement this branded message for their full 2017 marketing plan.

With Facebook's brand new video cover feature, and our expertise in HTML5 banner ads, we believed that introducing animation to their ads and social media graphics would bring a fun and lively feel to the campaign. Other materials included print ads and a number of social media and digital banner ads.

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.