Ask an Ambassador Video Campaign
Client: Capital One Financial
Date: November 2025
The creative challenge:
Engage with Zillenial and Millenial consumers with video-centered, educational marketing, and coax this audience to click through to a landing page learn more and open a 360 Checking account. Core objectives included increasing brand preference and encouraging debit spenders to switch primary checking accounts.
The solution:
Conceptualized and storyboarded multiple scripts for a video-led digital campaign. Designed high-impact display ads for platforms including Meta, Reddit, and affiliate sites. Produced animated digital screens for Capital One Cafés nationwide.
The impact:
The business impact goal was to grow 10 million primary banking customers with improving financial health. The educational approach helped deepen customer relationships by providing information, access and goal planning tools as well as promoting Cafe benefits such as in-person Ambassadors support and banking services.
Role: Art Director
Concepting, Storyboarding, Pre-Production Design, Digital & Social Campaign Art Direction, Animation
Team:
Creative Director: Michael Matthews
Copywriter: Michael Zuckerman
Video director: Brian Camp
Video Production: Tilt C&P
Storyboarding
After exploring numerous ways to tackle the creative brief, our team moved forward with the "Ask an Ambassador" storytelling approach. The long-form video script needed to capture key benefits of 360 Checking and banking services while the short-form videos would include specific messaging goals. Rough mockups with custom visual keyframes accomapanied each :90-second, :30-second, and :15-second script. Presenting multiple storyboards allowed our team, marketing parterns, and video production crew to easily understand the pacing and composition we envisioned.
Click image to view keyframes.
Pre-Production Process
Although we outsourced the video production to an external vendor, I worked closely with the creative director to develop a pre-production document. This document provided guidance on location choices, staging, talent casting, wardrobe and color palette, props, and composition. Knowing our millenial and zillenial audience, we wanted to make sure we featured a vibrant and diverse cast in one of Capital One's spacious, recently opened cafés.
Long-form Video
Customers clicking through from digital ads would be directed to a landing page to learn more where this long-form video (at a runtime of :90-seconds) lived. The video follows three cafe ambassadors answering customer questions about 360 Checking accounts, mobile banking, and Capital One Café perks. The personable, educational approach intended to keep Capital One top of mind during customers' consideration in opening a new account.
Short-form Videos
:30-second spots
:15-second spots
Animated Digital Screens
Café digital signage allowed our campaign to reach customers and prospects while enjoying their favorite beverage in a comfortable space. Taking advantage of the slower-paced 30-second spots, the campaign screens feature subtle motion graphics to draw attention and expand upon the core messaging.
Landing Page
This landing page was the primary destination for the campaign ads' CTA. The long-form video lived just under "the fold" and was the spotlight interactive component of the page. Secondary digital product features and banking resources supplemented the main messaging with an educational tone.
