Ask an Ambassador
Company: Capital One
Product: 360 Checking
Date: November 2926
The Ask:
Engage with Zillenial and Millenial consumers with video-centered, educational marketing, and coax this audience to click through to a landing page learn more and open a 360 Checking account. A core objective is increasing brand preference and encourage switching primary checking accounts among debit spenders.
The Solution:
Conceptualized and storyboarded multiple scripts for a video-led digital campaign. Designed high-impact display ads for platforms including Meta, Reddit, and affiliate sites, as well as produced animated digital screens for cafes nationwide.
The Impact:
The business impact goal was to grow 10 million primary banking customer with improving financial health. The educational approach helped deepen customer relationships by providing information, access and goal planning tools as well as promoting Cafe benefits such as in-person Ambassadors support and banking services.
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