Ask an Ambassador: 360 Checking Consideration
Client: Capital One Financial
Date: November 2025
The creative challenge:
Engage with Zillenial and Millenial consumers with video-centered, educational marketing, and coax this audience to click through to a landing page learn more and open a 360 Checking account. A core objective is increasing brand preference and encourage switching primary checking accounts among debit spenders.
The solution:
Conceptualized and storyboarded multiple scripts for a video-led digital campaign. Designed high-impact display ads for platforms including Meta, Reddit, and affiliate sites, as well as produced animated digital screens for cafes nationwide.
The impact:
The business impact goal was to grow 10 million primary banking customer with improving financial health. The educational approach helped deepen customer relationships by providing information, access and goal planning tools as well as promoting Cafe benefits such as in-person Ambassadors support and banking services.
Role: Art Director
Concepting, Storyboarding, Pre-Production Design, Digital & Social Campaign Art Direction, Animation
Team:
Creative Director: Michael Matthews
Copywriter: Michael Zuckerman
Video director: Brian Camp
Video Production: Tilt C&P
Storyboarding
After exploring numerous ways to tackle the creative brief, our team moved forward with the "Ask an Ambassador" storytelling approach. The long-form video script needed to capture key benefits of 360 Checking and banking services while the short-form videos would include specific messaging goals. Rough mockups with custom visual keyframes accomapanied each :90-second, :30-second, and :15-second script. Presenting multiple storyboards allowed our team, marketing parterns, and video production crew to easily understand the pacing and composition we envisioned.
Click image to view keyframes.
Pre-Production Process
Although we outsourced the video production to an external vendor, I worked closely with the creative director to develop a pre-production document. This document provided guidance on location choices, staging, talent casting, wardrobe and color palette, props, and composition. Knowing our millenial and zillenial audience, we wanted to make sure we featured a vibrant and diverse cast in one of Capital One's spacious, recently opened cafés.
Long-form Video
Customers clicking through from digital ads would be directed to a landing page to learn more where this long-form video (at a runtime of :90-seconds) lived. The video followed all three cafe ambassadors as they answer each customers' questions about 360 Checking accounts, online banking through the mobile app, and perks of banking at Capital One Cafes. The personable, With the campaign's intention of making Capital One top of mind,
Social Media & Display
Customers clicking through from digital ads would be directed to a landing page to learn more where this long-form video (at a runtime of :90-seconds) lived. The video followed all three cafe ambassadors as they answer each customers' questions about 360 Checking accounts, online banking through the mobile app, and perks of banking at Capital One Cafes. The personable, With the campaign's intention of making Capital One top of mind,
Animated Digital Screens
Capital One Cafés are part bank, part café–all in one convenient and welcoming space. Café digital signage allowed our campaign to reach customers and prospects while enjoying their favorite beverage in a comfortable space. Taking advantage of the slower-paced 30-second spots, the campaign screens feature subtle motion graphics to draw attention in a busy enviorment.
Landing Page
This landing page was the primary destination for the campaign ads' CTA where customers could learn more about 360 Checking and ways to bank. The long-form video lived just under "the fold" and was the spotlight interactive component of the page. Secondary digital product features, café experiences, and additional financial success resources supplemented the main messaging with an educational tone. At the bottom, the familiar face of Capital One Bank Guy accompanied apied a final CTA to encourage customers to explore and open a 360 Checking account.
