Plato’s Closet Digital Advertising
“Not your typical secondhand clothing store.” Plato’s Closet® buys and sells gently used teen and young adult style clothing and accessories that are name brands, cool, hip, trendy, clean and in good condition. Selling a huge selection of trendy, designer styles as well as those every day basics Plato’s Closet® prices clothes at 70% off mall retail prices and buys and pays on the spot in return.
For the past few years, our team provided monthly digital advertising campaigns for Plato’s Closet® Dover, typically running ad sets with calls-to-action for both buying from and selling to Plato’s Closet®. Coming up with strategic concepts depending on the season and specific promotionals, we chose appropriate photography and messages to attract customers to visit the Dover store location.These campaigns were executed while Head of Graphic Design at Cool Nerds Marketing.