Louisville Equine Fair Identity

The Louisville Equine Fair identity is for a fictional event celebrating the horse. Positioning the horse as an important part of many peoples lives, whether they be ranching partners or a dazzling runner, for horse owners, they are always a faithful friend. Balancing a look of Louisville locality with a touch of refinement to be inclusive of both Western and European styles of horseback riding, the direction took a more polished, clean aesthic with hints of rustic references. This design project includes an informational trifold brochure, poster and tickets for the fair. Each icon was designed specifically for this project.