Happy Tails Identity

Identity and stationary package design for Happy Tails, a no-kill animal shelter with an accompanying pair of promotional posters—each one to appeal to either dog and cat lovers. I attempted to create an identity with a friendly and optimistic tone. Because children are often involved with pet adoption I wanted the indentity to be appealing to the whole family too.

Art Direction by Joe Scorsone & Dermot Mac Cormack