BMSI Business Move Solutions Inc.

In the development of BMSI's new brand identity and logo, our Cool Nerds Marketing team met with BSMI management to discuss where BMSI had come from as Office Movers and how they would like to move forward as a rebranded company. Through the course of the rebranding, Cool Nerds Marketing and BSMI made the decision to not stray too far from the familiar look and feel of Office Movers—especially the color palette—while clearly distinguishing their new logo from their previous one.

In the development of BMSI's new brand identity and logo the BMSI team was seeking a mark that was tailored, sharp, and professional in a way that related to core aspects of their company. The aesthetic of the final logo captures a sense of forward movement, boldness, and sharpness to match the quality of the professional and affordable B2B services BMSI provides.