BHCU iSAVE 2018 Campaign
BHCU is a federally insured credit union that provides comprehensive banking services. BHCU recently expanded to a community-based credit union, exclusively serving Delaware County, PA. In fall of 2017, BHCU increased their new iSAVE savings account rates to 1.05% APY. With minimum account requirements compared to other financial institutions, BHCU continued to make a commitment to help its members reach their financial goals.
Looking to create a new campaign to advertise iSAVE accounts and the new rate, their promotional materials were designed with a focus on the intimate connection to their members' financial goals for the future, helping them make their dream into reality by being able to "pay yourself first."This campaign was executed while Head of Graphic Design at Cool Nerds Marketing.