American Reading Company

Built and run by education activists, American Reading Company (ARC) is a trusted partner of 5,320+ schools and 1,070+ districts in 50 states. ARC helps strengthen district and school capacity at every level by placing literacy and agency at the heart of school transformation with the mission, “To ensure every student is reading on or above grade level.“ As a result, all students read, write, think, investigate, and solve problems at increasing levels of proficiency.

Working with the Midwest regional sales team, I researched and strategized marketing campaigns that would be most effective and resonate with the audiences in the Midwest. Our regional goals were to become the premier provider of Spanish Language Arts resources, to exceed a revenue goal of $8.5 million, and to have at least one ARC Core implementation in each terrority in FY18. 

After implementing an ambitious marketing plan, faciliting monthly webinar series, and focusing on national success stories, the regional sales team exceeded their FY19 target revenue goal of $8.5 million with an 102% increase over FY18. Attendance for comparable webinars increased an average of 73% between FY18 and FY19.