Abyss Coffee Identity & Website

Abyss Coffee is a newly opened coffee shop in Lansdale, PA and is known for their dark and bold coffee. The coffee shop's personality was to blend a sophisticated atmosphere and aesthetic with an affordable, down to earth tone. For the coffee shop's final logo design, the solution was a simple logotype that is clean and very versatile. For the color palette, we chose a bold, dark combination of black, dark greys and a vibrant rusty red.

The simple, home-page focused website allows for a quick and easy viewing of break, lunch, and drink specials and menus. Typography throughout the site and marketing materials uses a combination of simple, light-weight sans-serifs and heavier-weight narrow sans-serifs for attention grabbing promotions.

This project was executed while Head of Graphic Design at Cool Nerds Marketing.
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Art Direction by Kristen DeFazio. Illustration by Carmelle Senzamici.