Abyss Coffee Identity & Website
Abyss Coffee is a newly opened coffee shop in Lansdale, PA and is known for their dark and bold coffee. The coffee shop's personality was to blend a sophisticated atmosphere and aesthetic with an affordable, down to earth tone. For the coffee shop's final logo design, the solution was a simple logotype that is clean and very versatile. For the color palette, we chose a bold, dark combination of black, dark greys and a vibrant rusty red.
The simple, home-page focused website allows for a quick and easy viewing of break, lunch, and drink specials and menus. Typography throughout the site and marketing materials uses a combination of simple, light-weight sans-serifs and heavier-weight narrow sans-serifs for attention grabbing promotions.
This project was executed while Head of Graphic Design at Cool Nerds Marketing.Please disable ad block or allow scripts if display ad does not show.
Art Direction by Kristen DeFazio. Illustration by Carmelle Senzamici.